When we hear of the term marketing, the most resonating topics under it that come to our minds are sales and advertising and unfortunately for most of the people, marketing is all about advertising a product with a lot of pomp and show and then selling it at a price which not just justifies its quality and technical costs but also it’s advertising budget. Bigger the advertisement, the higher the cost. Right? No. Without a doubt advertising is a very important part of the whole marketing exercise, being mean to meet the end and sale of course, is the end. End or closure to a deal, as they say, there’s no end to selling because marketing continues even after selling and there’s one branch of it that is being deployed right from the beginning stage where ideation happens and goes on even after the sale has been made. That part is – market research.